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Plus Size Fashion From The 1990s To Now With Jen Wilder

Plus size fashion designer Jen Wilder has a passion for fashion but helping people feel amazing in their body at every size.

plus size designer Jen Wilder holding a dress

Jen Wilder’s journey to becoming a plus size fashion designer started when she got a sewing machine at the age of 14.

In the 1990s, it was nearly impossible to find plus size age-appropriate clothing unless you were in your 40’s. So Jen made her own!

As Jen shares, “Back then it wasn’t even called plus size. It was just like the unspoken area of the store.”

Jen used fashion to express herself! She bought vintage and men’s clothing items and got creative behind her sewing machine.

In 2001 Torrid launch and Jen started to see a small shift in plus size clothing options.

Related: Plus Size Fashion With Marie Denee Of The Curvy Fashionista

As technology advanced with blogs and social media, the frustrations of plus size people became amplified, and the fashion industry finally acknowledged the lack of options.

Jen has come a very long way from the 14-year-old behind her sewing machine, but her drive for self-expression through fashion is everpresent!

Today Jen has her own clothing line and is the co-owner of The Plus Bus plus size boutique in LA. She joins the Plus Mommy Podcast to share her journey from making her own clothes as a teen to designing the cloud leotards for the backup dancers who performed Lizzo’s unforgettable VMA performance.

Recording & Show Notes: Plus Mommy Podcast Episode 73

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Resources Mentioned On The Show:

Jen Wilder  holding up an outfit

“A plus size fashionista with a persistent streak” is how the LA Weekly described me. This was in the People Issue for 2018. I was chosen alongside Jeff Goldblum (!) as a person doing important work in the community.

My passion is plus size fashion and centering fat bodies in the eye of commercial beauty.  I have been designing and manufacturing in the LA area for over 15 years. I’ve designed for such brands as Bebe, BCBG, Guess, Nasty Gal, Arden B and Torrid.

I’m an innovator and a creative powerhouse with many irons in the fire.  Currently I co-own a plus size clothing boutique called The Plus Bus, I run a design and product development firm where I help indie designers produce and manufacture ethical fashion lines in Los Angeles.  April 2019 will see the release of my own line of Caftans, more sophomore entrance into the plus size fashion scene coming after my athletic and club line Cult of California which I launched in 2012.

I’m a woman on a mission to bring real art and advancement to the fashion scene by instilling sustainable products with purpose and preaching inclusivity in sizing, representation and accessibility.

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